RISHABH RANJAN

Digital Marketing Professional

Bengaluru, IN.

About

Results-driven Digital Marketing Leader with over 14 years of experience in scaling demand generation, optimizing cross-channel campaigns, and driving revenue growth. Proven expertise in performance marketing (SEM, paid social, retargeting), SEO, ASO, and data-driven strategies to maximize app downloads, user acquisition, and funnel conversion. Adept at leading high-performing teams, leveraging AI/analytics tools, and collaborating with cross-functional stakeholders to achieve ambitious business goals.

Work

Junglee Games

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Sr. Marketing Manager - Digital Marketing

Summary

Led digital marketing initiatives for gaming platforms, focusing on app installs, website traffic, and player acquisition.

Highlights

Led a 9-member team to execute cross-channel growth strategies, significantly driving app installs and website traffic for gaming platforms.

Developed and managed a ₹15Cr+ monthly budget for performance marketing, optimizing Google, iOS, and Meta Ads to reduce Customer Acquisition Cost (CAC) by 30% and increase player acquisition by 50%.

Scaled Meta Ads by 8X within 6 months, achieving a 30% CAC reduction.

Boosted organic traffic by over 1.2M during IPL for Howzat website and increased app installs by 120% for Junglee Rummy through strategic SEO and ASO initiatives.

Implemented A/B testing and UX optimization strategies, improving conversion rates by 15%.

Leveraged advanced data analytics tools (Google Analytics, Appsflyer) to derive actionable insights, enhancing overall campaign performance and user retention.

BetterPlace (Prev. OLX Group Job Vertical)

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Sr. Marketing Manager - Digital

Summary

Managed digital marketing and branding for B2B and B2C platforms, leading a dedicated team.

Highlights

Spearheaded the design and execution of growth and digital branding strategies for both B2B (BetterPlace SaaS) and B2C (Rocket App) platforms, leading a 6-member team.

Managed a ₹1 Cr+ monthly budget, achieving a 7X Return on Ad Spend (ROAS) for the SaaS vertical and reducing CPA by 70% within 6 months.

Increased organic app installs by 50% and website traffic by 128% within 6 months through comprehensive SEO and content optimization.

Collaborated cross-functionally with product and sales teams to develop user-level strategies, successfully driving app stickiness and retention.

BankBazaar

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Sr. Online Marketing Manager

Summary

Oversaw digital marketing campaigns for financial products, including mobile applications, managing a large team.

Highlights

Led a 15-20 member team to launch and optimize comprehensive digital campaigns for diverse financial products, including mobile applications.

Scaled app downloads to over 5M (3M organic, 2M paid), boosting applications by 70K (paid) and 50K (organic).

Increased organic traffic from 75K to over 18M monthly.

Reduced CPA by 10% and boosted Click-Through Rate (CTR) from 7% to 25% via A/B testing and audience insight-driven strategies.

Achieved two promotions in 5 years: progressing from SEO Analyst to Team Lead and then to Sr. Online Marketing Manager.

ADWIZE

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Digital Marketing Analyst

Summary

Contributed to digital marketing analysis and campaign optimization.

Highlights

Supported digital marketing campaigns through data analysis and performance tracking.

Assisted in optimizing online presence and user engagement strategies.

VYOM TECHNOSOFT

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SEO Executive

Summary

Executed search engine optimization strategies to improve online visibility.

Highlights

Implemented SEO best practices to enhance website ranking and organic search performance.

Monitored keyword performance and provided recommendations for content optimization.

Education

VTU

Bachelor of Engineering Engineering Grade:

Alliance University

E-PGDM Marketing Grade:

Languages

English

Fluent

Skills

SEMrush

Google Trends

AHREFS

Performance Marketing

SEM, Paid Social, Retargeting, Google Ads, Meta Ads, iOS Ads.

Organic Growth

SEO, Content Marketing, ASO (App Store Optimization).

Mobile App Marketing

ASO, UAC (Universal App Campaigns), App Install Campaigns.

Data & Analytics

Google Analytics, Appsflyer, Google Data Studio, Reporting, Insights Derivation.

Social Media Marketing

Facebook Ads Manager, Meta Ads, Campaign Management.

Customer Acquisition

User Acquisition, Funnel Conversion, Lead Generation.

A/B Testing & UX Optimization

Conversion Rate Optimization (CRO), User Experience (UX), Experimentation.

Email Marketing

Campaign Management, Mailchimp.

Team Leadership

Team Management, Cross-functional Collaboration, Mentorship.

Google Search Console

Google Play Console

App Store Connect

Buffer

Apptweak

Appannie

Adjust

Clevertap

Jira

AI Tools

AI in Marketing, Marketing Automation.

Wordpress

CMS.

Shopify

E-commerce Platforms.